The founding principles of Bean Coffee Roasters were unintentionally discovered by our founder Bill Kneebusch. As a long-time coffee enthusiast, Bill was completing construction on his new home and allocated space to build a coffee bar for his family and friends. He ordered an array of commercial equipment but discovered gold when he purchased his first micro-roaster and began experimenting and creating unique combinations of beans. By blending complimentary green coffee beans together and micro-roasting them in small batches he discovered a personal coffee epiphany that he had to share with the world. As a serial entrepreneur, Bill quickly set about launching the first store in Temecula, California in 2015.

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